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Eli Whitney transformed the production of cotton textiles and linens in 1793 by creating the cotton gin, which irrevocably altered the course of history. The success of the American inventor and his connections to New Haven, Connecticut, popularly known as Elm City, attracted the attention of three New Haven-based men. Eli & Elm was founded as a consequence of their ground-breaking plan to upend the linen sector. Naturally, the name honors the city that gave rise to cotton as well as its founder.