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Michael, a young kid with minor anxiety problem, found tranquility during a water vacation in 1988. 22 years later, he started his own material factory. His hectic and demanding job life had overtaken him, and he was anxious to find an escape. When I saw a boat floating on the lake, I knew that was my answer immediately. The tranquil moment reminded Michael of the same feeling he felt 22 years ago: no tension, no anxiety, only inner serenity. Michael then began market research with his team, and the first generation iSUP board was launched within two months.