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Mark quickly came to the conclusion that the inefficiencies of utilizing a standard printer was caused by the requirement that each label be printed independently before being adhered to a different label paper sheet. The major issue was that converting a conventional printer into a label printer makes it difficult to comply with several platform requirements. Mark pursued his goal of transforming business processes for entrepreneurs by doing in-depth marketing research and obtaining a company financing. In search of a solution, he immersed himself in the industry and went to several logistics and e-commerce businesses.