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Alicia Webb, the other half of the team of Deluvia, battled psoriasis since she was fifteen years old. Even in the searing summer heat, she would often opt to wear long sleeve shirts and slacks throughout her teenage years, longing to be free of the urge to hide. Alicia wish to come out of seclusion spurred research into the advantages of the Dead Sea. They traveled to Israel as a family and discovered the extraordinary qualities of minerals from the Dead Sea, which led to the invention of the term Deluvia.