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We are Tom Former CEO President of big retail businesses and Garrett Social and, ahem, seasoned media influencer, two pals who met for coffee, catching up, and spirited talk one night. Within 24 hours, we phoned each other with the same concept and agreed to investigate if there was a way to develop something real that was presently absent from the market. Disruptors, if you will, in a male market that is severely underserved.